Field Notes · Tag
#business development
Every Field Note filed under #business development.
- No. 031
Business development without the cold call: working from signals
The best briefs come from noticing something before anyone else does. That is a capture discipline, not a sales one.
- No. 025
Market mapping in practice: what a specialist desk actually needs
Market mapping is sold as a project and delivered as a slide deck. On a specialist desk it works better as a habit that quietly compounds.